G4S is the world’s largest security company. It has operations in more than 90 countries and employs over 570,000 people. G4S is the world’s third-largest private employer. In 2012, G4S North America hired us to give their communications a much-needed boost. Despite their great success, G4S had low awareness. We developed a multimedia campaign that captured their bold spirit and readers’ attention.
We reminded potential G4S customers that choosing a security partner is critical as real threats surround them almost every day.
“Hrabal Creative gave G4S it’s first cohesive and meaningful brand voice. For the first time G4S stood for something. G4S became the “intelligent security company.”